Zimbabwe

Harare

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National policy for Zim tourism

National policy for Zim tourism

Zimbabwe Council for Tourism president, Francis Ngwenya
Zimbabwe Council for Tourism president, Francis Ngwenya
ROSE MUKOGO

The Zimbabwe government recently launched a National Tourism Policy at the Celebration Centre in Harare, seeking to increase tourist arrivals from 2.5 million to 3.2 million by 2015 with receipts increasing from US$749 million to US$1.8 billion. It is projected that tourism’s contribution to Gross Domestic Product will rise from 10% to 15%.

 

The main aim of the policy is to develop a tourism sector that meets the requirements and expectations of the market, while contributing to the social and economic wellbeing of all Zimbabweans in a sustainable manner through relevant policy interventions.

 

The Patron of the Tourism and Hospitality Industry, Vice-President Joice Mujuru said, “Let us stretch our tourism beyond traditional destinations and main centres. An area which requires attention is the development of domestic tourism, given the opportunities it offers small players.”

 

Whilst Zimbabwe had various documented strategies for the sector, the development of the national policy was an achievement because it was the sum of collaborative stakeholder input. The Permanent Secretary of the Ministry of Toursim, Florence Nhekairo, said the policy launch was a game changer for the tourism industry, which has recorded a positive trajectory from 6% growth in 2009 to 10% in 2013.Speaking at the launch, she said there is a need to anchor development on a sound policy framework: “The policy presents a clear window of opportunity for us to reposition ourselves for growth.”

Zimbabwe Council for Tourism president, Francis Ngwenya, welcomed the launch of the National Tourism Policyand pledged industry support to make the policy a reality. 

 More from this issue:

Zambezi Traveller (September 2014)