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Why come to WTM Africa?

Why come to WTM Africa?

Why come to WTM Africa?


Are you ready for WTM Africa - the newest event for the African travel industry? The first World Travel Market Africa will welcome up to 4,000 travel professionals involved in both the inbound and outbound African travel and tourism industry for two days of business and networking, bringing the world to Africa and promoting Africa to the world’s leading source markets. Diarise these dates 2- 3 Mary 2014.

As a global event especially tailored to the African market, this is the new highlight for the African travel event calendar, bringing together under one roof worldwide buyers and sellers focused on African tourism.

Throughout the two days an inspirational and topical event programme will be run by key industry figures covering topics including:

• WTM Africa Responsible Tourism Programme, with Professor Harold Goodwin and a panel of speakers, offering the chance to discuss and learn about the latest sustainable tourism initiatives and thinking affecting the African continent.

• African Business Travel Association sessions on the broad range of developments, challenges and opportunities that are revolutionising the business travel industry today.

• Education within the African travel industry, with Kamilla Swart, Associate Professor, Cape Peninsula University of Technology.

• Travel Bloggers Unite will bring a dedicated blogger programme featuring some of the most influential travel bloggers in Africa.

• Travel technology, brought by The Digital Tourism Think Tank; a chance to learn about the latest trends and challenges within travel technology.

• South Africa’s first WTM Vision Conference, WTM Vision - Cape Town, will share the latest research on region-specific trends and future insights.

Some 30 destinations outside of Africa will be represented on the showfloor, including France, Dubai, Germany, India, Thailand, Turkey, and Italy.

Exhibitors from Africa including Namibia, Zambia, Swaziland, Reunion Island and Botswana along with top destination management company Thompsons Africa, amongst others, will be showcasing their destinations, products and services, taking advantage of the networking opportunities available.

A wide range of travel technology companies, hotel groups, safari operators and tourist attractions will also form part of the first WTM Africa, including Hotelspro, Amadeus, Quadlabs Technologies, TBO Holidays (Techmaster), Rezlive.com, and South African National Parks.

International travel and hospitality heavyweight brands such as TripAdvisor, Hilton Worldwide and the Carlson Rezidor Hotel Group are also among the many exhibitors signed up.

More from the Zambezi Traveller:
African Travel Market

Read more articles from this issue:
Main menu (Issue 16, March 2014)
Full contents listing
Birds & Birding